Faux Fur : Thanks to new techniques, it looks better than ever

By Melissa Magsaya
August 29, 2011.

With examples straight from high fashion runways (refer to image: Prada A/W 2011), this article documents the growing trend for faux fur:

This fall, some of the most eye-catching jackets and accessories incorporate realistic fake fur or are made from other materials with textures reminiscent of fur.

\It's really about the tactile nature of the season